La Judice Named Director of Corporate Marketing

Shelley Callan

3.10.16  Shelley La Judice, 2014 Colorado Springs Housing and Building Association Associate Member Of The Year and a well-respected Colorado Springs new home professional, has been named Director of Corporate Marketing for View Homes.

“Having worked with Shelley for several years on projects from websites to public relations, she was a natural fit to take on the newly created role of Corporate Marketing Director and oversee our marketing and PR efforts in all of our divisions. Her industry and community knowledge are second to none,” said Desert View Homes President, Randy O’Leary. “As one of the nation’s leading home builders for affordable, first time housing, we recognize that having the best team in place is crucial to our growth and success. We’re thrilled to have Shelley’s passion and expertise working on our brand and setting our marketing direction!” O’Leary continued.

A thirty-year marketing professional, La Judice is an active member of the Housing and Building Association of Colorado Springs, chairing the Parade of Homes from 2014 – 2016. La Judice is also active in the Dayton Home Builders Association, chairing the 2015 Dayton Homearama. A two-time recipient of the Colorado Springs Housing and Building Association’s SMC Person of the Year Award and two-time recipient of the Association’s Marketing Director of the Year Award, La Judice will be based out of the Desert View Homes Corporate Offices located in El Paso, Texas and oversee marketing efforts in Texas, New Mexico, and Colorado.

About Desert View Homes: One of the nation’s top 100 home building companies, Desert View Homes (building new homes in El Paso, Texas and new homes in Las Cruces, New Mexico) is dedicated to servicing the entry level and move-up home buyer. Operating as Aspen View Homes (building new homes in Colorado Springs) and Aspen View Homes (building new homes in Southern Colorado), Desert View Homes has accumulated numerous customer service and Builder of the Year awards and has been acknowledged in national trade journals as one of the most affordable home builders in the country. Privately owned, Desert View Homes is an A+ accredited member of the BBB in all locations they service.


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